Woman In The Garden
Fintech platform
Fintech platform

Portals

Portals

Portals

Revamping portals : Lets see how we Bridged the gap between Consumers and Advisors in a Fintech platform portal.

Showcase

Showcase

Showcase

Overview

Overview

Designing a portal for a well reputed independent provider of secure banking and financial data services

Client approached with Insights on where their user experience lack in terms of connecting their Trusted advisors with each consumers.

Project is Under NDA .

Sneak peak

Sneak peak

Sneak peak

Portals

Portals

With our portal we allow users to connect and manage multiple bank accounts and allow advisors access to particular accounts . Trusted advisors get a dedicated portal to log in manage multiple client accounts

Challenges

Challenges

Challenges

One of the main challenges is to build trust among users in providing access to their sensitive data .

Consumers might feel reluctant to share personal and account data on a platform.

May find it difficult to manage and connect with trusted advisors

May find it difficult to manage and connect with trusted advisors

while dealing with large data . Exporting them for external purposes can be painful especially when dealing with large enterprise accounts.

Actions taken

Actions taken

Actions taken

Consumers should have easy and intuitive control over their account details, transactions, and permissions.

Providing easier integrations with third - party software's.

Dedicated and Centralized Portal for Advisors to ensure ease in managing multiple client accounts.

Prototypes

Prototypes

A trial user testing is done before implementing changes to the portal and is requested by client to deliver a complete working prototype in FIgma.

Connecting flow

Connecting flow

Connecting flow

Making it easier for the users to connect new account . Flow also ensures that our users are informed throughout the process

Managing exports in Advisor portal

Managing exports in Advisor portal

Managing exports in Advisor portal

Advisors have a separate portal to manage their customers and account information's . They have option to export accounts

We tested with selected user groups . These are the metrics before improvements.

Before Improvements

We tested with selected user groups . These are the metrics before improvements.

50%

50%

test users found the interface intuitive.

60%

60%

task completion rate in initial user tests.

10 mins

10 mins

Average time to complete key tasks

Further testing . These are the metrics After improvements.

After Improvements

Further testing . These are the metrics After improvements.

85%

test users found the interface intuitive.

90%

task completion rate in initial user tests.

6 mins

Average time to complete key tasks

Conclusion

Conclusion

Conclusion

Similarly entire platform flow is redesigned and tested with selected groups which made the user experience far more better than before

Project is Under NDA .

Project is Under NDA .

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