Let's See How I Increased User retention rate to 80% by improving Trading experience on this platform
Client reached out to me with the base idea of the product . The project started out to redesign existing UI to completely revamping the user experience.
With proper collaboration and insights obtained he requested to make the platform that encourages users to signup to the platform and make trading experience smooth that helps users to maintain multiple accounts with ease.
We analyzed trends in proprietary trading (prop trading) and retail trading to identify growth areas.
The proprietary trading market is projected to grow at 6.5% CAGR, reaching $25B by 2030.
Retail trading surged 23% in the past two years, with Gen Z and millennial traders driving 60% of new account openings.
84% of new traders fail due to a lack of structured learning and analytics.
High demand for structured funding programs for traders.
A need for better risk management tools to improve long-term retention.
Simulated trading environments are essential to help beginners learn before risking capital.
We studied leading trading and funding platforms like FTMO, MyForexFunds, Topstep, and Earn2Trade to benchmark features.
Feature | FTMO | MyForexFunds | Topstep | Earn2Trade | Our platform |
|---|---|---|---|---|---|
Real-time analytics | no | no | yes | yes | yes |
Simulated trading | yes | yes | yes | yes | yes |
Clear funding criteria | no | no | yes | no | yes |
Gamification (rewards, challenges) | no | no | no | no | yes |
Customizable dashboards | no | no | no | yes | yes |
users complained about lack of
real-time analytics.
struggled with complex dashboards
that were hard to navigate.
found funding processes confusing,
leading to lower engagement.
Offer a clearer funding progress tracker.
Provide real-time trade analytics for smarter decision-making.
Build a customizable, user-friendly dashboard.
90% of traders lose money in the first six months due to lack of structured training.
Traders prefer gamification (challenges, leaderboards) to stay engaged.
Real-time analytics help users track performance and avoid emotional trading.
we built personas based on trader demographics, forum discussions, and expert interviews.
we simplify the trading dashboard to improve user retention?
we provide real-time analytics for better decision-making?
we integrate simulated trading to help beginners practice safely?
we enhance funding transparency to boost trader motivation?
Challenges
Traders can prove their skills through simulated trading challenges.
Account Management:
Users can manage up to 10 trading accounts simultaneously.
Analytics
Includes sophisticated charting, real-time data analytics, insights and more
While platform allows to trade both crypto and stock options. we created the trading panel to support advanced charting features and effective user experience to manage multiple orders at a time.
Users can leverage platform for funding and keep 90% of the profits earned To be successful we have provided a simulated environment to match funding criteria
Difficulty in distinguishing truly skilled traders from those who are lucky or use risky strategies.
High evaluation costs and time investment.
Building and maintaining trust with users regarding the funding process.
Implement multi-stage evaluation processes that test various aspects of trading skills.
Use advanced analytics to assess trading patterns and risk management behaviors.
Clear communication and detailed information about the funding process and criteria.
Validated prototypes with expert traders.
Conducted focus groups with aspiring traders.
Built a beta waitlist to gauge initial market demand.
User retention rate
Avg.trade volume
Customer support satisfaction
Funding success rate
80%
User retention rate
$7,500
Avg.trade volume
90%
Customer support satisfaction
25%
Funding success rate
Using the Double Diamond approach, we identified trader pain points, validated design concepts through research, and structured a feature-rich trading platform with a high potential for user retention and engagement.
